In September 2010, Juliette has a Gun launched Not A Perfume eau de parfum spray, which aroused the Internet buzz as this “fragrance” has no fragrance! So what does Juliette has a Gun Not A Perfume smell like?
Indeed, it isn’t the traditional perfume, the fun fact is that it’s the world’s first and only “perfume” that uses C16H28O, or as called Cetalox, one of the key constituents responsible for the odor of ambergris.
What does Cetalox smell like?
Cetalox, born in the 1950’s, was created by Firmenich, the world’s largest privately-owned fragrance & flavor company that created perfumes for over 100 years.
At first, perfumers used Cetalox to replace gray ambergris, the costly nature ingredient. And today it’s a common synthetic ingredient for perfumes’ base note in international perfume manufacture.
Each fragrance company gives different commercial trade names for Cetalox. So Cetalox vs Ambroxan vs Ambrox is essentially the same things: synthetic forms of ambergris that have a natural woody note, with tones of musky amber scent.
Here it plays a vital role in this fragrance-free perfume. As far as I can see, Not A Perfume women’s perfume makes a provocative declaration: it did not quite follow the rules of the modern perfume industry!
Juliette has a Gun Not A Perfume notes
It has no top, middle and base note the way traditional perfumes work. Based on that I find on Fragrantica, there is only one “note”: Ambroxan, i.e. amber, which reminds me of the top note of Hermès L’Ambre des Merveilles.
It’s no surprise this buzz perfume comes from the niche perfume house Juliette Has a Gun, whose founder Romano Ricci is the great-grandson of designer Nina Ricci, as well as the grandson of Robert Ricci, the nose behind the classical L’air du temps perfume.
Born in the fashion and perfumery family, Romano Ricci seems subtle and creative to make the name, note and concept of this perfume alluring and unprecedented enough.
Juliette has a Gun Not A Perfume review
Well it’s hard to associate the smell of Ambroxan with a specific item. At the first spray, my nose feels a lot peony-like fresh and elegance, smelling like the base note of Juliette has a Gun Mad Madame.
When on my skin, it smells clean like a soap, or after-bath musk scent, reminiscent of honey or cute little white flowers, which is so abstract that it doesn’t smell like perfume, really! Besides, I don’t feel it fragrant or sweet or sour, but it does smell powdery-delicate and is pleasant.
The woody-soapy mixture smells warm, clean, mellow but special. BTW this faint natural can be disguised as the good body scent, and people around won’t think you wear the perfume.
In summary, this perfume isn’t a powerful or provocative one, but longevity is great! My personal suggestion for this one is winter, it may have the power to warm you inside.
I believe it’s completely alcohol-free, as I feel no irritation from the first moment it gets on my skin, the aroma runs through all the way instead. If you’re OK with linear perfume, there is no reason not to try this one.
Where to buy?
Juliette has a Gun Not A Perfume sample:Buy at Scent Split Buy at NOTINO.co.uk
Juliette has a Gun Not A Perfume edp 100ml/3.3 fl oz:Buy at FragranceNet Buy at NOTINO.co.uk Buy at Amazon Buy at parfumdreams
Juliette has a Gun Not A Perfume gift set:Buy at NOTINO.co.uk
Juliette has a Gun Not A Perfume Superdose
In 2019, Juliette has a Gun launched a flanker product of Not A Perfume: Not A Perfume Superdose.
I haven’t got the chance to try yet, but reviews say this would smell not the same on different people. Here are some reviews I read:
“So faint coconut that it’s hard to tell”
“Dry wood scent”
Now it’s your turn:
How do you like this “non-perfume” perfume?
Which scent do you expect the most?
Let me know in the comments.